Our Values
At Chinar, we believe that social and ethical responsibility should be at the very core of everything that we do. Each and every one of our practices follow these principles, from the production process involved in creating our shawls and scarves to how and where we source our luxurious Pashmina wool.It is through these practices that we aim to build the idea of compassion and love for the world around us and preserve its natural beauty.
Read on to discover more about our philosophies.
A FAMILY TRADITION
We’ve been in the business of producing Kashmiri Pashmina scarves and shawls for over 30 years. Originally founded in the Jammu region of India, our family has been passionately working to source and craft exquisite pieces within our community for decades, building lasting bonds with local artisans.
CRUELTY-FREE
We have implemented and maintained a cruelty-free policy in every aspect of our production process.
We source all of our luxurious Pashmina wool from the Changthangi goat in the Kashmir region. These native goats develop a thick and buttery soft coat during the frigid winter season, which is then shed during the warmer months as the temperatures rise. Our pieces are crafted using only the wool that has been shed during the summer, ensuring that no animals are harmed in our production process.
Learn More About the Production Process
ETHICALLY SOURCED
The local artisans that we source from are a beloved part of our family at Chinar, offering their expertise and rich craft heritage in creating one-of-a-kind Kashmiri Pashmina scarves and shawls.
We work with trusted craftsmen within the community to source and produce all of our pieces, maintaining a traditional high level of quality and offering a truly stunning design. Each of our pieces are produced in small family-owned workshops within the Jammu region using techniques that have been passed down from generation to generation.
